Advert questions

1) Most fake tan adverts are normally aimed at women from the age range of early twenties to middle aged. This advert is aimed at both men and women of those ages because of the male in the picture making males feel like they can buy fake tan without worrying about how they might look while buying this product. My advert might be shown in a magazine or on a poster in pedestrianised locations. The values of the audience for this advert have high standards for themselves and for other people because they use fake tan to meet the criteria of society.

2) Photoshop helped me create my advert because i used it to add different images by using the layers option. I added text to give my product a name and a slogan to help the audience remember what my product is and what it does. I made the fake tan bottle itself glow by using a feature which made a light focus on one part of the image and place it where you like, I also made the picture brighter and added a dream like effect around the extra image i added on top of the original image.

3) My advert is a product for people that want to look 'nice', being tanned is what most people in todays society (in England) see as being pretty or good looking. The people that buy this product want to fit in with the expectations of other people. The slogan reads "from pasty to tasty" this makes 'pasty' people feel unattractive as most people don't want to have skin like them.

"Once upon a time in America"

Director - Sergio Leone
Genre - Gangster Thriller

The first shot is of Eve - the glamorous femme fatale.
It shows Eve as a silhouette at first to show mystery. The chiascuro lighting adds to the fear.
The non diegetic sound is "God bless America" this is an ironic contrast with the plot of the film as this film can be seen as mocking America.
The next shot is a close up of the femme fatale, this involves bright lighting to bring the audience into the action and create a tense atmosphere.
The camera changes to a high angle, tilt shot of Eves bed. It shows bullet holes in the shape of a body, this is seen as a warning to Eve about what can happen to her partner noodles and what is about to happen to her. This immediatley introduces a murder within the first few minutes of the thriller film and is a great generic signifier.
The murder of Eve goes against the traditional thriller convention of the femme fatale. When Eve is shot there is shot of three men who are all framed with an arch way above them. This shot alone establishes that this film is a thriller.
The mise-en-scene suddenly cuts to more violence. Within a few minutes of the opening scene we have already seen the femme fatale get shot and a character getting beaten up. During this scene there is a continuous use of close ups to engage the audience and to create fear.
There is a low angle shot of a cop with a gun to make him look superior and powerful.
Sergio Leone also utilisers the generic lift shaft by using a worms eye view to make the lift look dangerous. The lift is producing tension.
There is a point of view shot/worms eye view shot of the character Noodles from the character who has been beaten up, this is the very first time we see this character. The purpose of this shot is to encourage the audience to emphasise with both characters the sense of confusion.

Presentation of films

London to Brighton

Production
Vertigo films aimed to make low budget British films.

Marketed - the commercial processes involved in promoting and selling and distributing a product or service.

London to Brighton was marketed using advertisements in the newspaper, on posters around city centres, posters on buses and bus stops, at the cinema when seeing another film and on television.

Distribution
London to Brighton is available on download.
There was a huge lack of international distribution, as the film was not shown in America.

Exhibition
Odeon Panton St
Curzon Mayfair
Ritzy Picturehouse, Brixton
Rich Mix Cinema, Bethnal Green
Duke of Yorks Picturehouse, Brighton
Hyde Park Picturehouse, Leeds
Southampton Harbour Lights
Picturehouse @ FACT, Liverpool
Tyneside Cinema
Cameo Picturehouse, Edinburgh
Empire Sunderland
Cornerhouse Manchester
Belfast Film Theatre

- All Odeon cinemas across England

How successful was London to Brighton?
London to Brighton was awarded six awards and was nominated for six awards these were:
- Jury prize - UK feature (2006)
- Festival prize - best feature film (2006) - won
- New directors award (2006) - won
- Golden Hitchcock (2006) - won
- British independent film award/best achievement in production (2006) – won
- Douglas hickox award (2006) – nominated
- Raindance award (2006) – nominated
- ALFS award – British actress of the year (2007) – nominated
- British newcomer of the year (2007) – nominated
- British producer of the year (2007) – nominated
- Evening standard British Film award (2007) – most promising newcomer – won
- Carl Foreman Award for the Most Promising Newcomer (2007) – nominated.



Red road

Production
Red road is the first of three films with the same characters but different directors.

Distribution
By tartan films (USA)

How successful was the film?
21 wins and 7 nominations
2006 Cannes Jury prize
BAFTA Scotland 2006 - Best Screenplay
BAFTA Scotland 2006 - Best Actress in a Scottish Film (Kate Dickie)
BAFTA Scotland 2006 - Best Actor in a Scottish Film (Tony Curran)
BAFTA Scotland 2006 - Best Director
BAFTA Scotland 2006 - Best Film London Film Festival 2006, Sutherland Trophy awarded to "the director of the most original and imaginative first feature film"

Definitions

mise en scene - Everything in the scene being shot, including props and people.
Connotation - A metaphorical or symbolic meaning
Denotation - Act of indicating or pointing out a name

Advert analysis

Cosmopolitan_Advert 5
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